Opener vs goCPG.ai
Sales-Only or Full-Stack AI Support?
If you're a CPG founder that's interested in using Agentic AI to scale your CPG brand then you're probably wondering whether Opener or goCPG.ai is the better fit?
The short answer is that they're both great - but for different tasks: Opener helps with sales. goCPG helps with the whole business.
Opener is focused on acting as an AI sales broker — their goal is to help you generate retail outreach and book sales meetings. It’s a great tool that works well to get you into stores. goCPG.ai, on the other hand, provides a full team of AI mentors designed to help you across the entire CPG lifecycle: sales, marketing, finance, distribution, compliance, and more.
If you’re deciding between these two platforms, here’s what you need to know.
At a Glance: goCPG vs Opener
| Feature | goCPG.ai | Opener |
|---|---|---|
| Primary Function | AI mentors across Sales, Marketing, Finance, Ops, and Growth Strategy | AI sales broker for CPG brands |
| Who It’s For | CPG founders growing across every business function | CPG founders seeking sales |
| Platform Focus | End-to-end founder support: from go-to-market to retail scale | Retail outreach automation |
| AI Training | Built from real CPG data: sales decks, buyer scripts, margin models, org charts, ops docs | Built around sales conversations and retail outreach processes |
| Team | Sachi Kittur grew Sachili to over 400 stores, and Andreas Düss is a CPG industry authority on AI | Gilad Rom and Steve Ballantyne are great voices in CPG |
| AI Types Available | Sales Agent, Marketing Strategist, Distributor Liaison, CFO Advisor, Regulatory Expert | Sales Broker AI |
| Post-Sales Support | Yes — plan marketing, ops, reorders, trade spend, distributor onboarding | Limited — focuses on initial sales connection |
| Pricing Model | Free | Greater of $1000 USD or 5% of sales |
Why goCPG.ai Is More Than Just Sales Support
💼 Your Whole Team — Not Just a Sales Rep
With goCPG, you’re not hiring a glorified outreach bot. You’re unlocking a full virtual team: a sales manager, a marketer, a distributor advisor, a finance coach, and more — all trained by real CPG experts.
📈 From First Pitch to National Rollout
Opener might get you in the door. goCPG helps you close the sale, plan the trade spend, negotiate the distributor, and actually move product off shelves.
🛠 Built for CPG’s Complexity
Most AI platforms are too broad. Opener is too narrow. goCPG is right-sized for the actual complexity of building a CPG brand — where sales, finance, marketing, ops, and compliance are deeply connected.
🧠 Real-World Training Data
Our AI agents are trained on real materials: pitch decks that landed national buyers, spreadsheets that forecast velocity, founder Q&As, distributor agreements — not just generic business articles.
Common Questions
“Can I use both goCPG and Opener?”
Absolutely — some founders do. Opener may help with retail outreach. But goCPG goes beyond first contact. It’s the platform that supports your growth before, during, and after the sale.
“What if I already have a broker?”
Great! goCPG can still support your broker strategy, refine your retail pricing, help negotiate terms, and assist with retail execution. Think of it as a mentor layer on top of your broker — not a replacement.
“Is goCPG just for big brands?”
Not at all. goCPG is built for early-stage to mid-stage founders — typically doing $500K to $5M in sales, managing 10 to 500 stores, with lean teams and growing needs.
The Verdict: Sales is Just the Start. goCPG Does the Rest.
Opener is a focused tool for retail outreach. If that’s all you need — great. But if you’re looking to actually build a company — with pricing strategy, org design, operations, finance, and marketing — goCPG.ai was made for you.
Don’t just open doors. Build the business behind them.
