Learn how to prepare your CPG brand for retail chain review cycles. Discover the timeline, data to gather, and how to organize brokers, distributors, and packaging to secure a future retail slot.
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Find out how to use AI tools like ChatGPT, Airtable, and goCPG to save time, improve sales outreach, automate retail audits, and streamline launch prep.
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A beginner's guide to CPG distribution. Learn how to ship your product, understand logistics options, and know when to bring in distributors.
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Learn how to structure a fair CPG broker agreement, set performance expectations, track KPIs, and manage or replace underperforming brokers without burning bridges.
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Sam discusses how to think about using a distributor for your CPG brand. Explore the pros and cons of distributors vs. brokers vs. inside sales, and get a simple checklist to guide your decision.
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