AI Mentors
Trained by CPG Founders

Instant guidance on building and scaling your food or drink business from AI advisors.
Built with real founder wisdom.
Adriana picture

HOW OUR AI MENTORSHIP WORKS

ASK REAL QUESTIONS

Voice or type your specific business challenge - from "How do I manage cash flow during scaling?" to "What regulations affect my food startup?"

GET FOUNDER-TRAINED INSIGHTS

Our AI mentors draw from thousands of hours of training by founders who've built and exited successful businesses

UNDERSTAND AI'S SWEET SPOT

Best for: Market insights, strategy frameworks, regulatory guidance, financial planning Still need humans for: Legal decisions, final hiring choices, investor negotiations

ITERATE AND GROW

Have follow-up questions? Our AI remembers your context and helps you dig deeper into solutions

Headshot of Maria Rivera, Spice Route Foods

I was skeptical about AI mentorship until I realized it's like having a founder's brain available 24/7. The cash flow advice alone saved me $50K.

Maria Rivera, Spice Route Foods 6 months post-launch, $2M ARR
Headshot of David Kim, founder of Plant Protein Co

The AI caught regulatory issues I would have missed. It's trained on real founder knowledge - that's invaluable.

David Kim, Plant Protein Co Avoided 3-month FDA delay
Headshot of Aisha Patel, founder of Mumbai Munchies

I use it before every investor meeting. It's like practice rounds with experienced founders.

Aisha Patel, Mumbai Munchies Raised $1.2M seed round

The Magic

Meet Your Voice-First AI Mentor Team

Antonio

The Futurist - Turns trends into real opportunities. Antonio picture

Ayanna

The Export Expert - Turn local wins into global shelves—compliance, tariffs, and logistics. Ayanna picture

Jenny

The Package Designer - Makes your product look, feel, and sell better. Jenny picture

Kenji

Your CFO - COGS, margins, and cashflow clearly, easily and simply, in minutes. Kenji picture

Leila

The Retail Buyer Whisperer - Pitch, negotiate, and hit velocity targets like an insider. Leila picture

Sam

The Distributor - Knows what it takes to get on shelf. Sam picture

Adriana

The Generalist - Helps onboard your Brand and learns about what you're doing Adriana picture

Get Started

goCPG is the tool we wished existed on day one.

Why Trust Us

Built by founders who've lived the grind.

CPG Founders

We've launched, scaled, and exited multiple food & beverage brands.

Retailer Experience

We've worked with retailers like Whole Foods, Loblaws, Target and Walmart.

Tech Expertise

We've engineered AI products for Fortune 500s, and built successful tech companies.

Pricing

Guide

$49/mth
  • Basic plan
  • Access Adriana, the Generalist
  • 4hrs per week
Coming Soon

Mentor

Beta testing - 90% off Locked for life if you sign now
$99
$9.90/mth
  • Unlimited AI mentor sessions
  • Access to all mentors
  • Voice, chat & transcripts
  • Support across idea-to-$5M stages

Co-Builder

$299/mth
  • All Mentor features
  • Weekly live operator check-in
  • Light CFO & margin modeling tools
Coming Soon

Industry Expertise

Built by experienced CPG and tech entrepreneurs
Sachi Kittur

Sachi Kittur

Management

Sachi Kittur is a serial entrepreneur and human capital strategist who has scaled tech, telecom and e-commerce companies from early stage to maturity, including executive roles at StickerYou and Mercatus. In 2021 she launched a good-for-you CPG brand, Sachili, now in 400+ stores.

Sachi currently advises private equity firms, sits on the board of Pender & Howe, and is an Executive in Residence at OneEleven.

Andreas Duess

Andreas Düss

Industry

Andreas is an industry authority in food and agriculture. He built and sold Nourish Food Marketing, founded 6 Seeds consulting to provide marketing consultancy to food brands, and is a visiting lecturer at Ivey Business School.

Phillip Gales

Phillip Gales

Operations

Phillip is a serial tech entrepreneur who has built and scaled multiple tech companies in the food space, including Notch (formerly ChefHero), Opener (formerly OnOrder) and Annex Distribution. He is a Y-Combinator alum, and is an active mentor in the Toronto tech scene.

FAQ

Are these real people or AI mentors?
These are AI mentors trained by successful food industry founders who have built, scaled, and sold businesses.
You'll be having conversations with AI that has been programmed with the collective wisdom and experience of real entrepreneurs, not interacting with human mentors directly.
Who trained the AI mentors and what's their background?
Our AI mentors were trained by food industry veterans who have successfully exited businesses, navigated regulatory challenges, and scaled operations.
Each mentor persona represents synthesized insights from founders with proven track records. Additionally, the models have been trained with a wide range of relevant data, from government agencies to well known data providers.
What types of questions can I ask the AI mentors?
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How is this different from hiring a human mentor?
AI mentors offer 24/7 availability, consistent advice quality, access to multiple founder perspectives simultaneously, and significantly lower cost. You can ask questions without judgment, iterate quickly on ideas, and get immediate responses instead of waiting for scheduled calls.
Can I trust the advice if it's coming from AI?
Our AI mentors are trained on real founder experiences and proven strategies as well as expertly curated data. However, they should supplement, not replace, human judgment for major business decisions.
We recommend using AI mentors for guidance, best practices, and brainstorming, while consulting human experts for critical legal or financial decisions.
What are the limitations of AI mentors?
AI mentors cannot replace human experience in relationship building, reading cultural nuances, handling crisis situations requiring emotional intelligence, or providing advice on rapidly changing regulations. They work best for strategic guidance, operational questions, and accessing proven frameworks.
How much does it cost compared to human mentoring?
Our pricing starts at $99/month for basic access, significantly less than typical human mentor rates of $200-500+ per session. You get unlimited conversations rather than paying per hour or session.
Is my information kept confidential?
Yes, your conversations are private and confidential.
Unlike human mentor networks where information might inadvertently spread, AI mentors don't have personal relationships or industry connections that could compromise confidentiality.
What if I'm just starting out vs. already scaling?
Our AI mentors are trained on experiences across all business stages - from initial ideation through scaling and exit. The advice adapts to your current stage, whether you're validating an idea, seeking funding, or optimizing operations.

Articles

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Fave CPG Package Designs: A Veteran’s Take on Iconic Packaging

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Jenny explores her favorite CPG package designs—from timeless classics to modern stunners. Learn what makes packaging stand out on the shelf and in consumers' minds.

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10 Canadian Food Tech Startups to Watch in 2025

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Top 10 food tech startups made in Canada in 2025 – trends in CPG, sustainability, kitchen infrastructure, novel proteins, logistics and waste solutions.

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When to Use a Distributor: A Guide for CPG Brands

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Sam discusses how to think about using a distributor for your CPG brand. Explore the pros and cons of distributors vs. brokers vs. inside sales, and get a simple checklist to guide your decision.

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Key Financial Metrics Every CPG Founder Must Know

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Learn the key financial and accounting metrics that every CPG founder must monitor to grow a successful consumer packaged goods brand.

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Top Food Trends in 2025

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Explore the top 5 emerging food trends for 2025. From climate-adapted crops to AI-generated flavors, discover what's next in the world of food and CPG.

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Top Food Accelerators in Canada

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Specialized accelerators and incubators can be vital launchpads for CPG Brands. Adriana talks about what to look for, along with her top 10 recommendations.

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8 Trends in CPG Package Design

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Discover the latest trends in package design for 2025. Learn what makes great packaging, get a practical checklist, and explore modern trends driving shelf appeal, sustainability, and consumer engagement.

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Ready to turn late-night ideas into shelf-ready products?

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