Chat with our onboarding agent and describe your brand.
She'll ask for key information about what you're doing and why.
Select from a variety of Agents to automate key tasks.
Example, chargeback calculations, sales velocities and store outreach.
Easily interact with your agents via voice calls or WhatsApp messages.
Get clear updates on progress, sales, and what they're doing.
Get expert advice 24 / 7 via voice call or WhatsApp chat
Trained by successful food and drink entrepreneurs
Drive you from napkin sketch to multimillion-dollar sales
Adriana is an AI Expert CPG Founder - she's built, grown and sold Brands, and she knows what a good company looks like
Get to know Antonio
Get to know Archer
Get to know Jenny
Get to know Sam
I was skeptical about AI experts until I realized it's like having a founder's brain available 24/7. The cash flow advice alone saved me $50K.
The AI expert caught regulatory issues I would have missed. They're trained on real founder knowledge - that's invaluable.
I use it before every investor meeting. It's like practice rounds with experienced founders.
We've launched, scaled, and exited multiple food & beverage brands.
We've worked with retailers like Whole Foods, Loblaws, Target and Walmart.
We've engineered AI products for Fortune 500s, and built successful tech companies.
Sachi Kittur is a serial entrepreneur and human capital strategist who has scaled tech, telecom and e-commerce companies from early stage to maturity, including executive roles at StickerYou and Mercatus. In 2021 she launched a good-for-you CPG brand, Sachili, now in 400+ stores.
Sachi currently advises private equity firms, sits on the board of Pender & Howe, and is an Executive in Residence at OneEleven.
Phillip is a serial tech entrepreneur who has built and scaled multiple tech companies in the food space, including Notch (formerly ChefHero), Opener (formerly OnOrder) and Annex Distribution. He has also built AI for industry applications, including inate.ai (financial services) and Drilling Analytics (oil & gas).
Phillip has an MEng from the University of Cambridge, an MBA from Harvard Business School, and is a Y-Combinator alum. He is active in the Toronto tech scene, and is a mentor at DMZ, TechStars and Founder Institute.
Our founding team combines deep expertise across AI, CPG, technology, and marketing, with a proven track record of building, scaling, and exiting successful companies. We’ve led high-performing teams inside major tech platforms, built and sold marketing agencies, launched top-performing CPG brands, and founded AI startups from zero to scale.
Collectively, we bring decades of operational and technical experience, alongside a strong track record in capital raising, talent acquisition, and go-to-market execution. We know what it takes to build fast, hire well, and deliver real results.
Our agents are powered by a proprietary commercial dataset purpose-built for CPG decision-making. This includes structured and relational data on distributors, 3PLs, pricing benchmarks, velocity estimates, retailer and buyer contacts, marketing spend patterns, and more.
These datasets are stored in both Vector and Graph Databases, enabling semantic search, relationship mapping, and real-time reasoning by our AI agents. This gives our system a significant edge: agents don’t just query data—they understand who to contact, what to charge, and where to launch, based on live business context.
We use a multi-modal, agentic AI architecture that enables voice, chat, and task-based agents to collaborate across multiple layers of decision-making. At the top level, natural language agents interface with users and dynamically access proprietary datasets and in-house analytics.
Under the hood, we orchestrate agent workflows using LangGraph, leverage ReAct and MemGPT for real-time reasoning and memory, and store context-rich knowledge using Vector and Graph Databases.
This stack allows our agents not only to respond—but to plan, adapt, and act autonomously across sales, operations, marketing, and finance workflows.
Discover how CPG founders can use AI tools like ChatGPT, Airtable, and goCPG to save time, improve sales outreach, automate retail audits, and streamline launch prep.
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