Sam

The Distributor - Knows what it takes to get on shelf.

Sam is a seasoned food and beverage distributor who helps you understand how the retail world works, from MOQs to pricing to what retail buyers actually care about.

Questions you can ask me:

How do I price my product for retail?
What’s a distributor looking for in a new brand?
Am I ready to work with a distributor?

Sam's Writing and Articles

Should I Go With a Distributor or Sell Direct? And What’s the Real Break-Even Point Where It Makes Sense to Switch?

Distribution

Compare selling direct vs using a distributor like UNFI or KeHE. We break down margin, staffing, cost of goods, and when it's time to switch.

What Does a Good Broker Agreement Look Like — and How Do I Keep Brokers Actually Accountable?

Distribution

Learn how to structure a fair CPG broker agreement, set performance expectations, track KPIs, and manage or replace underperforming brokers without burning bridges.

When to Use a Distributor: A Guide for CPG Brands

Distribution

Sam discusses how to think about using a distributor for your CPG brand. Explore the pros and cons of distributors vs. brokers vs. inside sales, and get a simple checklist to guide your decision.