Sam

Sam

The Distributor - Knows what it takes to get on shelf.
Sam picture
Sam is a seasoned food and beverage distributor who helps you understand how the retail world works, from MOQs to pricing to what retail buyers actually care about.

Questions you can ask me:

  • How do I price my product for retail?
  • What’s a distributor looking for in a new brand?
  • Am I ready to work with a distributor?

Sam's Writing and Articles

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Should I Go With a Distributor or Sell Direct? And What’s the Real Break-Even Point Where It Makes Sense to Switch?

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Compare selling direct vs using a distributor like UNFI or KeHE. We break down margin, staffing, cost of goods, and when it's time to switch.

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What Does a Good Broker Agreement Look Like — and How Do I Keep Brokers Actually Accountable?

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Learn how to structure a fair CPG broker agreement, set performance expectations, track KPIs, and manage or replace underperforming brokers without burning bridges.

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When to Use a Distributor: A Guide for CPG Brands

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Sam discusses how to think about using a distributor for your CPG brand. Explore the pros and cons of distributors vs. brokers vs. inside sales, and get a simple checklist to guide your decision.

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