A brutally honest, founder-level breakdown of why 80–90% of CPG startups fail—and what the 10–20% who succeed do differently.
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Adriana
Adriana
The Generalist - Helps onboard your Brand and learns about what you're doing
Adriana is an expert CPG Founder - she's built, grown and sold Brands, and she knows what a good company looks like
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Explore Our Other AI-Powered Food Business Experts
Never Build Alone Again
Antonio
An AI Trend Scout - grounded in data from food founders and global research.He gets trends from GLP-1 drugs to the protein craze - so you can launch successful products Get to know Antonio
Archer
Your AI CMO - Built on real campaigns and founder lessons.He gets TikTok trends, retailer promo calendars, and helps you write marketing plans an agency would charge thousands for. Get to know Archer
Brielle
Your AI-driven Sales Broker - Drives sales and helps maintain account relationships.Finds key retail buyer contacts, makes real sales calls, manages accounts, and takes orders like a pro Get to know Brielle
Jenny
The AI Packaging Pro - Shaped by what actual buyers look for and real labelling wins (and fails).She keeps you compliant and helps you design packaging that sells - no pricey agency needed. Get to know Jenny
Khadija
The AI Chargeback Expert - Ensures you're paid the right amount.She analyzes your MCB fees, spots unjustified charges, builds reports, and contacts retailers to recover your money Get to know Khadija
Peter
AI-powered Market Research – Clearly understand what your customers want.He builds custom consumer panels and runs targeted studies so you know exactly what to produce. Get to know Peter
Ravi
Your AI CFO - Connects to your accounting software and breaks down your finances clearly and simply.He helps you finance your business, secure loans, and understand cashflow. Get to know Ravi
Sam
An AI Distribution Insider - built on decades of founder experience.He breaks down margins, MOQs, and buyer expectations so you avoid the expensive rookie mistakes that sink businesses. Get to know Sam
Adriana's Writing and Articles
Avoid costly consultant mistakes as a food founder. Learn how to vet experts, spot red flags, and use AI to protect your budget and timeline.
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Explore the real challenges food and beverage entrepreneurs face in 2025, from funding and supply chains to labor shortages and digital disruption. Learn how winning CPG brands are adapting and thriving.
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Learn the real CPG playbook for raising prices without killing off velocity. Discover how to communicate price hikes to retailers, understand buyer tolerances, and use smart promotions to maintain sales momentum.
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Info about the Inno Agropur incubator, one of Canada’s top food innovation accelerators. Learn how it supports CPG food startups, and if it’s right for your brand.
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Specialized accelerators and incubators can be vital launchpads for CPG Brands. Adriana talks about what to look for, along with her top 10 recommendations.
Read MoreFAQ
Are these real people or AI mentors?
These are AI mentors trained by successful food industry founders who have built, scaled, and sold businesses.
You'll be having conversations with AI that has been programmed with the collective wisdom and experience of real entrepreneurs, not interacting with human mentors directly.
You'll be having conversations with AI that has been programmed with the collective wisdom and experience of real entrepreneurs, not interacting with human mentors directly.
Who trained the AI mentors and what's their background?
Our AI mentors were trained by food industry veterans who have successfully exited businesses, navigated regulatory challenges, and scaled operations.
Each mentor persona represents synthesized insights from founders with proven track records. Additionally, the models have been trained with a wide range of relevant data, from government agencies to well known data providers.
Each mentor persona represents synthesized insights from founders with proven track records. Additionally, the models have been trained with a wide range of relevant data, from government agencies to well known data providers.
What types of questions can I ask the AI mentors?
You can ask the AI mentors about almost anything related to food and CPG. Even we have been surprised by their depth of knowledge and their creative solutions.
How is this different from hiring a human mentor?
AI mentors offer 24/7 availability, consistent advice quality, access to multiple founder perspectives simultaneously, and significantly lower cost. You can ask questions without judgment, iterate quickly on ideas, and get immediate responses instead of waiting for scheduled calls.
Can I trust the advice if it's coming from AI?
Our AI mentors are trained on real founder experiences and proven strategies as well as expertly curated data. However, they should supplement, not replace, human judgment for major business decisions.
We recommend using AI mentors for guidance, best practices, and brainstorming, while consulting human experts for critical legal or financial decisions.
We recommend using AI mentors for guidance, best practices, and brainstorming, while consulting human experts for critical legal or financial decisions.
What are the limitations of AI mentors?
AI mentors cannot replace human experience in relationship building, reading cultural nuances, handling crisis situations requiring emotional intelligence, or providing advice on rapidly changing regulations. They work best for strategic guidance, operational questions, and accessing proven frameworks.
How much does it cost compared to human mentoring?
Our pricing starts at $99/month for basic access, significantly less than typical human mentor rates of $200-500+ per session. You get unlimited conversations rather than paying per hour or session.
Is my information kept confidential?
Yes, your conversations are private and confidential.
Unlike human mentor networks where information might inadvertently spread, AI mentors don't have personal relationships or industry connections that could compromise confidentiality.
Unlike human mentor networks where information might inadvertently spread, AI mentors don't have personal relationships or industry connections that could compromise confidentiality.
What if I'm just starting out vs. already scaling?
Our AI mentors are trained on experiences across all business stages - from initial ideation through scaling and exit. The advice adapts to your current stage, whether you're validating an idea, seeking funding, or optimizing operations.
