CPG Financing 101: How to Fund Your Food or Beverage Brand

By Ravi – CFO, advisor, and long-time operator in the food and beverage space

Cash is king. Especially in consumer packaged goods (CPG), where growth eats working capital for breakfast. Whether you're launching a cold brew brand, scaling frozen meals, or expanding your snack line into retail, you will hit a point where your ambitions outpace your cash flow. That’s where external financing comes in. But not all financing is created equal.

In this guide, I’ll break down the major financing options available to food and beverage brands, the pros and cons of each, and how to determine what’s right for your business. We’ll also introduce you to 50+ banks, lenders, and financing institutions that specialize in this space. This is the guide I wish I had when I was building my first CPG company from a tiny kitchen operation to national retail distribution.

Why Financing Is Critical for CPG Brands

Food and beverage companies are uniquely capital intensive. You face long cash conversion cycles, unpredictable supply chains, and the burden of slotting fees, promotions, and freight costs. Most brands die not from lack of demand, but from running out of cash while growing.

Financing helps you:

• Fund production runs before POs are paid
• Bridge slow receivables cycles with big retailers
• Purchase inventory at scale and unlock volume discounts
• Invest in equipment, automation, and warehousing
• Support marketing, sampling, and trade spend

Overview of CPG Financing Options

1. Factoring (Accounts Receivable Financing)

Factoring lets you get cash upfront for invoices owed by your retail customers. A factoring company advances you 70–90% of the invoice value immediately, and pays the rest (minus fees) when the customer pays.

• Best for: Brands with large wholesale orders or slow-paying retailers
• Pros: Fast access to working capital, no equity dilution
• Cons: Expensive (1–3% per month), requires creditworthy buyers

2. Purchase Order (PO) Financing

PO financing helps you pay suppliers to fulfill large retailer or distributor purchase orders before you're paid. The lender covers supplier costs, and is repaid when the retailer pays you.

• Best for: Early-stage brands landing big retail deals
• Pros: Enables growth without upfront cash
• Cons: High fees; must have solid supplier relationships and clear POs

3. Inventory Financing

This gives you a line of credit secured by your unsold inventory. Useful if you need to manufacture large runs or scale warehouse capacity.

• Best for: Brands with stable inventory turnover and storage facilities
• Pros: Unlocks value from assets you already own
• Cons: Often low advance rates (30–60%), complex reporting required

4. Receivables Lending

Similar to factoring, but structured more like a traditional loan or line of credit using your A/R as collateral. Typically cheaper than factoring but with more underwriting requirements.

• Best for: Mid-stage brands with repeat orders and clean books
• Pros: Lower cost than factoring, more flexibility
• Cons: Slower approval, strict covenants

5. Equipment Financing

If you’re investing in packaging machinery, production lines, or cold storage, you can finance the cost through a lender who uses the equipment as collateral.

• Best for: Brands with in-house production or co-packing ambitions
• Pros: Frees up cash, preserves equity, fixed payments
• Cons: Equipment must be new or high-value; risk of repossession

6. SBA Loans and Term Loans

The SBA (Small Business Administration) works with banks to offer government-backed loans to growing businesses. Term loans are fixed-duration loans (1–7 years) used for expansion, equipment, or working capital.

• Best for: Established brands with good credit and positive cash flow
• Pros: Low interest, long repayment terms, trusted lenders
• Cons: Slow to process, lots of paperwork, personal guarantees often required

7. Revenue-Based Financing

You receive upfront capital and repay it as a percentage of future sales, usually monthly. Great for seasonal brands or those with consistent DTC or retail revenue.

• Best for: Brands with strong topline growth and repeat orders
• Pros: Flexible repayment, no equity dilution
• Cons: Can be expensive; repayments fluctuate with revenue

8. Merchant Cash Advances (MCAs)

Similar to revenue-based financing but typically shorter-term and higher cost. Often used by very early-stage brands or in emergency scenarios.

• Best for: Brands that need fast cash but have few options
• Pros: Quick approval, low documentation
• Cons: High fees, aggressive repayment schedules

How to Evaluate Lenders

When considering lenders, look for:

• Industry experience in food & CPG
• Flexibility in structure and repayment
• Clear fee structures and transparency
• Reputation and references from other brands

Don’t be afraid to negotiate or walk away. Good capital partners want you to succeed long-term.