CPG Founder Resources

CPG Founder Resources at goCPG.ai

Building a successful CPG brand is incredibly difficult. We're here to help you with our AI Agents, but during the work of building these agents we've amassed a ton of valuable resources. That's why we've put this page together.

This is intended to be a hub of resources to help you think about your product optimally, connect with the right people, and choose the right partners. There's lists of distributors, 3PLs and brokers; there's also articles on a variety of subjects like Sales, Finance and Packaging.

Proprietary Data

Access our Proprietary Data on logistics partners to help you scale effectively

Distributors

Quickly and easily search our database for the right Distributor for your needs; local, specialist, broadline or international.

  • 150+ Distributors across North America
  • Descriptions, specialties and operating areas
  • Key contact names, emails and phone numbers
See List

Brokers

Looking to expand your sales via a Broker? Find the right one for you and your product by easily searching our list.

  • 100+ Brokers across North America
  • Specialties, including retail chain expertise
  • Easily connect with the right people by email or call
See List

3PLs

Filter and search out huge list of hundreds of 3PLs across North America. Find the right partner for your brand.

  • 350+ 3PLs across North America
  • Search by location, specialty and services provided
  • Connect quickly and easily with our key contact info
See List

Support Articles

Detailed information, best practices and articles on key areas of growing a CPG brand

Distribution

Find the right distribution partners for your brand

Access our proprietary network of Distributors, 3PLS and Warehouses.

More Info

Packaging

Latest trends in packaging design and merchandising

Get the latest info on trends, ingredients and packaging from our experts

More Info

Sales

Advice on scouting new prospects, reaching out to retailers, securing deals and maintaining sales velocity.

Grow like a pro

More Info

Finance

Track revenue and optimise cashflow

Clear guidance on what you need to focus on in order to make money

More Info

Programs

Accelerators and Incubators to help you grow your business

Choose the right program to help you and your brand succeed

More Info

Our AI Experts

Available 24/7 to Help You

Antonio

An AI Trend Scout - grounded in data from food founders and global research.

He gets trends from GLP-1 drugs to the protein craze - so you can launch successful products
Antonio picture Get to know Antonio

Archer

Your AI CMO - Built on real campaigns and founder lessons.

He gets TikTok trends, retailer promo calendars, and helps you write marketing plans an agency would charge thousands for.
Archer picture Get to know Archer

Brielle

Your AI-driven Sales Broker - Drives sales and helps maintain account relationships.

Finds key retail buyer contacts, makes real sales calls, manages accounts, and takes orders like a pro
Brielle picture Get to know Brielle

Jenny

The AI Packaging Pro - Shaped by what actual buyers look for and real labelling wins (and fails).

She keeps you compliant and helps you design packaging that sells - no pricey agency needed.
Jenny picture Get to know Jenny

Ravi

Your AI CFO - Connects to your accounting software and breaks down your finances clearly and simply.

He helps you finance your business, secure loans, and understand cashflow.
Ravi picture Get to know Ravi

Sam

An AI Distribution Insider - built on decades of founder experience.

He breaks down margins, MOQs, and buyer expectations so you avoid the expensive rookie mistakes that sink businesses.
Sam picture Get to know Sam

Khadija

The AI Chargeback Expert - Ensures you're paid the right amount.

She analyzes your MCB fees, spots unjustified charges, builds reports, and contacts retailers to recover your money
Khadija picture Get to know Khadija

Peter

AI-powered Market Research – Clearly understand what your customers want.

He builds custom consumer panels and runs targeted studies so you know exactly what to produce.
Peter picture Get to know Peter

Articles

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Best AI Tools for CPG Founders to Save Time

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Discover how CPG founders can use AI tools like ChatGPT, Airtable, and goCPG to save time, improve sales outreach, automate retail audits, and streamline launch prep.

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CPG Distribution 101 - Guide for Early-Stage Founders

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A beginner's guide to CPG distribution. Learn how to ship your product, understand logistics options, and know when to bring in distributors.

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What’s the Real Playbook for Raising Prices Without Killing Off Velocity?

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Learn the real CPG playbook for raising prices without killing off velocity. Discover how to communicate price hikes to retailers, understand buyer tolerances, and use smart promotions to maintain sales momentum.

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What Does ‘Omnichannel Strategy’ Actually Mean for a <$5M Brand?

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A practical guide to omnichannel strategy for emerging CPG food brands under $5M in revenue, by experienced founder Leila.

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Inno Agropur Incubator: A Comprehensive Guide for CPG Food Entrepreneur

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Info about the Inno Agropur incubator, one of Canada’s top food innovation accelerators. Learn how it supports CPG food startups, and if it’s right for your brand.

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Should I Go With a Distributor or Sell Direct? And What’s the Real Break-Even Point Where It Makes Sense to Switch?

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Compare selling direct vs using a distributor like UNFI or KeHE. We break down margin, staffing, cost of goods, and when it's time to switch.

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What Does a Good Broker Agreement Look Like — and How Do I Keep Brokers Actually Accountable?

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Learn how to structure a fair CPG broker agreement, set performance expectations, track KPIs, and manage or replace underperforming brokers without burning bridges.

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How to Stay on Shelf and Grow Velocity in the First 90 Days

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Read expert strategies from CPG entrepreneur Leila on how to stay on shelf and grow product velocity in the first 90 days after getting into retail stores.

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Fave CPG Package Designs: A Veteran’s Take on Iconic Packaging

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Jenny explores her favorite CPG package designs—from timeless classics to modern stunners. Learn what makes packaging stand out on the shelf and in consumers' minds.

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10 Canadian Food Tech Startups to Watch in 2025

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Top 10 food tech startups made in Canada in 2025 – trends in CPG, sustainability, kitchen infrastructure, novel proteins, logistics and waste solutions.

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When to Use a Distributor: A Guide for CPG Brands

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Sam discusses how to think about using a distributor for your CPG brand. Explore the pros and cons of distributors vs. brokers vs. inside sales, and get a simple checklist to guide your decision.

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Key Financial Metrics Every CPG Founder Must Know

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Learn the key financial and accounting metrics that every CPG founder must monitor to grow a successful consumer packaged goods brand.

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Top Food Trends in 2025

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Explore the top 5 emerging food trends for 2025. From climate-adapted crops to AI-generated flavors, discover what's next in the world of food and CPG.

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Top Food Accelerators in Canada

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Specialized accelerators and incubators can be vital launchpads for CPG Brands. Adriana talks about what to look for, along with her top 10 recommendations.

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8 Trends in CPG Package Design

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Discover the latest trends in package design for 2025. Learn what makes great packaging, get a practical checklist, and explore modern trends driving shelf appeal, sustainability, and consumer engagement.

Read More

FAQ

Are these real people or AI mentors?
These are AI mentors trained by successful food industry founders who have built, scaled, and sold businesses.
You'll be having conversations with AI that has been programmed with the collective wisdom and experience of real entrepreneurs, not interacting with human mentors directly.
Who trained the AI mentors and what's their background?
Our AI mentors were trained by food industry veterans who have successfully exited businesses, navigated regulatory challenges, and scaled operations.
Each mentor persona represents synthesized insights from founders with proven track records. Additionally, the models have been trained with a wide range of relevant data, from government agencies to well known data providers.
What types of questions can I ask the AI mentors?
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How is this different from hiring a human mentor?
AI mentors offer 24/7 availability, consistent advice quality, access to multiple founder perspectives simultaneously, and significantly lower cost. You can ask questions without judgment, iterate quickly on ideas, and get immediate responses instead of waiting for scheduled calls.
Can I trust the advice if it's coming from AI?
Our AI mentors are trained on real founder experiences and proven strategies as well as expertly curated data. However, they should supplement, not replace, human judgment for major business decisions.
We recommend using AI mentors for guidance, best practices, and brainstorming, while consulting human experts for critical legal or financial decisions.
What are the limitations of AI mentors?
AI mentors cannot replace human experience in relationship building, reading cultural nuances, handling crisis situations requiring emotional intelligence, or providing advice on rapidly changing regulations. They work best for strategic guidance, operational questions, and accessing proven frameworks.
How much does it cost compared to human mentoring?
Our pricing starts at $99/month for basic access, significantly less than typical human mentor rates of $200-500+ per session. You get unlimited conversations rather than paying per hour or session.
Is my information kept confidential?
Yes, your conversations are private and confidential.
Unlike human mentor networks where information might inadvertently spread, AI mentors don't have personal relationships or industry connections that could compromise confidentiality.
What if I'm just starting out vs. already scaling?
Our AI mentors are trained on experiences across all business stages - from initial ideation through scaling and exit. The advice adapts to your current stage, whether you're validating an idea, seeking funding, or optimizing operations.

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