A brutally honest, founder-level breakdown of why 80–90% of CPG startups fail—and what the 10–20% who succeed do differently.

Avoid costly packaging and compliance mistakes with this guide for CPG founders. Learn about bilingual labels, certifications, U.S. vs Canada rules.

Retail isn’t the finish line—it’s the starting gun. Learn what founders wish they knew before signing their first PO, and how to survive post-shelf chaos.

Avoid costly consultant mistakes as a food founder. Learn how to vet experts, spot red flags, and use AI to protect your budget and timeline.

Discover the ultimate packaging playbook for food and beverage startups. Learn how to design shelf-ready packaging, avoid legal pitfalls, and create labels that sell in 2025.

Learn how to prepare your CPG brand for retail chain review cycles. Discover the timeline, data to gather, and how to organize brokers, distributors, and packaging to secure a future retail slot.

Explore the real challenges food and beverage entrepreneurs face in 2025, from funding and supply chains to labor shortages and digital disruption. Learn how winning CPG brands are adapting and thriving.

Find out how to use AI tools like ChatGPT, Airtable, and goCPG to save time, improve sales outreach, automate retail audits, and streamline launch prep.

A beginner's guide to CPG distribution. Learn how to ship your product, understand logistics options, and know when to bring in distributors.

Learn the real CPG playbook for raising prices without killing off velocity. Discover how to communicate price hikes to retailers, understand buyer tolerances, and use smart promotions to maintain sales momentum.

A practical guide to omnichannel strategy for emerging CPG food brands under $5M in revenue, by experienced founder Leila.

Info about the Inno Agropur incubator, one of Canada’s top food innovation accelerators. Learn how it supports CPG food startups, and if it’s right for your brand.

Compare selling direct vs using a distributor like UNFI or KeHE. We break down margin, staffing, cost of goods, and when it's time to switch.

Learn how to structure a fair CPG broker agreement, set performance expectations, track KPIs, and manage or replace underperforming brokers without burning bridges.

Read expert strategies from CPG entrepreneur Leila on how to stay on shelf and grow product velocity in the first 90 days after getting into retail stores.

Jenny explores her favorite CPG package designs—from timeless classics to modern stunners. Learn what makes packaging stand out on the shelf and in consumers' minds.

Top 10 food tech startups made in Canada in 2025 – trends in CPG, sustainability, kitchen infrastructure, novel proteins, logistics and waste solutions.

Sam discusses how to think about using a distributor for your CPG brand. Explore the pros and cons of distributors vs. brokers vs. inside sales, and get a simple checklist to guide your decision.

Learn the key financial and accounting metrics that every CPG founder must monitor to grow a successful consumer packaged goods brand.

Explore the top 5 emerging food trends for 2025. From climate-adapted crops to AI-generated flavors, discover what's next in the world of food and CPG.

Specialized accelerators and incubators can be vital launchpads for CPG Brands. Adriana talks about what to look for, along with her top 10 recommendations.

Discover the latest trends in package design for 2025. Learn what makes great packaging, get a practical checklist, and explore modern trends driving shelf appeal, sustainability, and consumer engagement.