Retail isn’t the finish line—it’s the starting gun. Learn what founders wish they knew before signing their first PO, and how to survive post-shelf chaos.
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Learn how to prepare your CPG brand for retail chain review cycles. Discover the timeline, data to gather, and how to organize brokers, distributors, and packaging to secure a future retail slot.
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Learn the real CPG playbook for raising prices without killing off velocity. Discover how to communicate price hikes to retailers, understand buyer tolerances, and use smart promotions to maintain sales momentum.
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A practical guide to omnichannel strategy for emerging CPG food brands under $5M in revenue, by experienced founder Leila.
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Compare selling direct vs using a distributor like UNFI or KeHE. We break down margin, staffing, cost of goods, and when it's time to switch.
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