Adriana

A brutally honest, founder-level breakdown of why 80–90% of CPG startups fail—and what the 10–20% who succeed do differently.

Avoid costly consultant mistakes as a food founder. Learn how to vet experts, spot red flags, and use AI to protect your budget and timeline.

Explore the real challenges food and beverage entrepreneurs face in 2025, from funding and supply chains to labor shortages and digital disruption. Learn how winning CPG brands are adapting and thriving.

Learn the real CPG playbook for raising prices without killing off velocity. Discover how to communicate price hikes to retailers, understand buyer tolerances, and use smart promotions to maintain sales momentum.

Info about the Inno Agropur incubator, one of Canada’s top food innovation accelerators. Learn how it supports CPG food startups, and if it’s right for your brand.

Specialized accelerators and incubators can be vital launchpads for CPG Brands. Adriana talks about what to look for, along with her top 10 recommendations.