General Variety

  1. Brand Onboarding
  2. General Variety

General Variety Product Suitability Call

Submit your Brand and get Feedback in 5 minutes
  • Enter Info
  • AI Research
  • Review Info
  • Automated Call
  • Get Result

NOTE: This is tool is currently in testing

Please give us feedback on how it works

Info:

General Variety is a specialty grocery store situated in Scarborough, known for its wide selection of unique and high-quality products. The store caters to a diverse clientele seeking international and specialty food items. With a focus on fresh produce, gourmet items, and hard-to-find ingredients, it's a popular choice among local residents and food enthusiasts.

Stocks: The store stocks an impressive range of fresh produce, gourmet items, and international food products. Customers frequently visit for its unique selection of high-quality imported goods and artisanal groceries.

Custom Gift Baskets
Fresh Produce Section
Gourmet Pantry Items
Produce
International Goods
Gourmet Foods
Supermarkets and Other Grocery (except Convenience) Stores

4000 Avenue Lawrence E, Scarborough, ON M1E 2R3, Canada

Location:

How it Works

Simple and Easy Retail Store Onboarding
1.

Enter Info

Type your Brand name, website and contact details into the form.
Start your call when ready.

2.

Have Call

Sam, our AI expert, will ask you some questions about your Brand.
He'll analyse your suitability with this Store.

3.

Get Feedback

We analyse your Brand's fit with General Variety and tell them.
You'll get a feedback call and email with next steps.

Benefits

Making it easier for CPG Brands and Stores
CPG Brand Founder telling an AI Expert all about their Products

Easy for CPG Founders

Easily find great Stores to pitch and sell your Brand

Finding and pitching Stores is hard, time-consuming and often soul-destroying. It's difficult to find the right person, they might not be looking for new Brands, or they might be too busy to talk with you properly.
We're former CPG founders and we know this pain. That's why we've built this Store <> Brand matching tool.
We make it easy for CPG Founders to get in front of the right Store, at the right time, with the right info, to sell their Product. It saves you time and effort - and guarantees growth!

Browse Stores

Great for Stores

Browse and Discover amazing up-and-coming Brands

Stores get pitched literally hundreds of new Brands and Products every week - but a lot of those Products just aren't suitable! This leaves Store Managers overwhelmed.
At the same time, Store Managers want to stock the best Brands, keep up with the latest trends, and keep their customers happy with the latest Products.
That's why we built this Store <> Brand matching tool. We ensure that Brands are presented to the right Stores, at the right time, with the right information.

Browse Brands
Food store manager learning about new Brands and Products they could sell

FAQ

How does this work?
Our AI Experts gather information on your Brand and Products from around the internet and from your website. They then quickly interview you to confirm this information and gather any more details that may be missing.
Based upon this the AI Expert can make a recommendation to the Store about whether they should consider stocking your product, based upon their current stock, clientele, distributor deliveries and desires.
What are the advantages?
CPG and Food business Founders want to grow their sales, but they're not always prepared to sell into large chains or more specialist stores.
Stores and retail chains are actively looking for great new Products to stock, but they can't easily tell which Products will sell best and whether they're suitable for their Store.
We use AI Experts to understand the Store's needs and the Product potential, to help easily and quickly make a match.
What if my Product isn't suitable?
No problem at all!
There are a ton of great food and CPG Products on the market, and Stores are always looking for new Products to stock.
Your Brand or Product might not be a match for this Store, but we can help you find the perfect Store(s) to sell your Product from!
How do I correct any information that is incorrect?
You can just tell the AI Expert on your interview call - it will update the information to ensure that it's all correct and accurate.
Where does my Brand and Product information come from?
We automatically gather information on your Brand and Product from a variety of sources, including Google search.
The most important source of information is your website - so ensure that you enter this accurately and correctly before your interview.
What if I don't have a website?
That's no problem!
You can tell our AI Expert all about your Brand and Products to ensure that we have all the right information. It might take a few minutes longer though!